THIRTY new jobs could be created at Parc Trostre with the redevelopment of the Pizza Hut site, those behind the scheme have said.
A firm engaged by the park's owners, Stadium Retail Investments, says there is huge demand for extra retail space at the shopping centre.
In a report to Carmarthenshire Council in support of a makeover of the site, RPS says the plan involves demolishing the existing building occupied by the Pizza Hut restaurant and replacing it with a much larger one, which would be divided into five separate units.
"The proposed development will be beneficial in terms of creating around 30 new jobs," it says.
The proposed uses of the new premises would be for non-food retail, professional and finance services and food and drink.
RPS states that the development would "enhance the sustainability of the centre and provide facilities on site to predominantly meet the needs of existing visitors to the centre, rather than generate new trips".
Its statement adds: "The high level of demand for further floorspace at the district centre from operators currently under-represented in Llanelli can only be met through further provision of floorspace, and the proposed development is considered an appropriate response to this.
"Furthermore, the retailers which are considering taking the proposed floorspace would not consider locating in any other centre in Llanelli, as they wish to be alongside the established retailers at Parc Trostre."
The statement says that Parc Trostre has "significantly improved the market share of Llanelli over the past ten years".
It claims the shopping hub has "substantially reduced the leakage of expenditure from Llanelli to other areas, and has attracted expenditure into the town that would otherwise have not occurred".
RPS adds: "The proposal would account for just 8 per cent of the required floorspace at 2016, leaving substantial capacity to support the occupation of vacant and committed floorspace in the town centre."
The statement also claims that the proposed development would only attract "minimal" new shopping trips to Parc Trostre.